This is a list of texts we feel were important in developing our research and would serve as a great basis for research into similar and surrounding areas of research.++
Appiah, Osei (2002) Wagner, Matthew. 'Differences in Media Buying by Online Businesses in Black-and-White-Targeted Magazines: The Potential Impact of the Digital Divide on Ad Placement', Howard Journal of Communications, Oct-Dec2002, Vol. 13 Issue 4, pp. 251-266
Calder and Malthouse, (2008) 'Kellogg On Advertising & Media', Wiley: New York, pg. 7
Carter, S. (2009) 'The New Language of Marketing 2.0', IBM Press: Boston, pp. 185 – 200
Crawford, Walt. (2005) 'The Aggravations of Aggregation', EContent, Jan/Feb2005, Vol. 28 Issue 1/2, pp. 43-43
Freidson, Eliot. (1953) 'Communication Research and the Concept of The Mass', American Sociological Review, Jun53, Vol. 18 Issue 3, pp. 313-317
Jenkins, Henry. (2006) 'Confronting the Challenges of Participatory Culture: Media Education for the 21st Century (Part One)', Viewed 4 May 2009,
http://henryjenkins.org/2006/10/confronting_the_challenges_of.html#more
Molyneaux, Heather; Gibson, Kerri; Singer, Janice; O’Donnell, Susan. (2008) 'New Visual Media and Gender: A Content, Visual, and Audience Analysis of YouTube Vlogs', Conference Papers — International Communication Association, 2008 Annual Meeting, pp. 1-12
Rheingold, Howard. (2006) 'Participatory Media Literacy', viewed 4 May 2009,
http://www.socialtext.net/medialiteracy/index.cgi/
Roughly Drafted (2006) 'The iTunes Monopoly/Failure Myth', Viewed Thursday, 11 June 2009, http://www.roughlydrafted.com/RD/Home/E36929A1-EA70-493B-B823-DCCEA85DAF54.html
Schillmoeller, Edward A. (1993) 'National Television Measurement Quality Priorities'. Journal of Advertising Research, May/Jun93, Vol. 33 Issue 3, pp. 84-84
Simons, M (2009), ‘Media and Branding and the ABC’s New Policies’, 24 February, p. 1, viewed 13 May 2009, http://blogs.crikey.com.au/contentmakers/2009/02/24/media-and-branding-and-the-abcs-new-policies/
Smith, Rod. (2006), 'Moving from Broadcasting to Broadcatching',[http://www.bandt.com.au/news/00/0c043900.asp], B&T Weekly, 8/11/2006, Vol. 56 Issue 2576, pp. 27-27
Smith, Steve. (2006) SEARCHING OUTSIDE THE BOX: ENGINES SEARCH OUT NEW BUSINESS OPPORTUNITIES, EContent, Oct2006, Vol. 29 Issue 8, pp. 32-36
Snurb (2008), ‘ABC Digital Media Forum 2008 - Beyond Public Service Broadcasting: Produsage at the ABC’, Snurb’s Blog, viewed 13 May 2009, http://produsage.org/node/23
Van Dijck, José (2009) Users like you? Theorizing agency in user-generated content, Media, Culture & Society, vol. 31, no. 1, pp. 41-58
Webster, J. G. (1986) The Television Audience Audience Behavior in the New Media Environment, The Journal of Communication: (1986-1998); Summer 1986; pp. 36
Whitney, Daisy (2009) 'Online Ads Benefit From Networking', Television Week, 1/26/2009, Vol. 28 Issue 4, pp. 12-26
Ytreberg, Espen (2009) 'Extended liveness and eventfulness in multi-platform reality formats', New Media & Society, vol. 11, no. 4, pp. 467-485
Thompson, John (2000) “The media and Modernity” from The Media Reader: Continuity and Transformation. Ed. Hugh Mackay and Tim O’ Sulivan. SAGE Publications. London. pp. 13-27.
Ginsberg, Faye (2008) “Rethinking the Digital Age” from The Media and Social Theory. Ed. Hesmondhalgh, David and Toynbee, Jason. Routledge. USA. pp. 127-144.
Nabi, Robin I (2007) '"And Miles to go…": Reflecting on the Past and Future of Mass Media Effects research.' From Mass Media Effects Research: Advances Through Meta-Analysis. Ed. Priess, R; Gayle, B; Burrell, N; Allen, M; Bryany, J. Mahwah. USA. pp 137-144.
Livingstone, Sonia (2005) ‘Critical Debates in Internet Studies: Reflections on an Emerging Field.” From Mass Media and Society. 4th edition. Ed. Curran, J & Gurevitch, M. Hoddler Arnold. London. pp 9-28.
Biocca, Frank A. 'Opposing Conceptions of the Audience: The Active and Passive Hemispheres of Mass Communication Theory', Viewed May 18th 2009, http://www.mindlab.org/images/d/DOC1030.pdf
